Millwall close gap on rivals through measured investment increase in bid for first-ever Premier League promotion
PR | Millwall have expanded squad investment under managing director Mark Fairbrother.
The Recap
Millwall are competing for promotion to the Premier League, supported by a sustainable squad reinvestment model introduced in 2024, according to managing director Mark Fairbrother.
Data Insight
The club reported an 11 per cent increase in revenue to £23.9 million, alongside a pre-tax loss of £0.3 million for 2024/25. Revenue remains among the bottom quartile in the Championship, held back by one of the lowest commercial revenues in the league.
Why It Matters
A shift from bottom-quartile spending to mid-tier investment among non-parachute clubs has improved competitiveness without significantly increasing financial risk.
The Perspective
Millwall’s model of limiting costs and losses is a rarity, with most of their promotion rivals increasing losses as they increase investment.
25 March 2026 - 12:23 PM
With seven games remaining in the 2025/26 EFL Championship season, Millwall sit fourth, two points off second place, which would secure automatic promotion to the Premier League. It would mark their first top-flight season since a two-year spell between 1988 and 1990, and only the second in the club’s 140-year history.
Since promotion from League One in 2017, Millwall have fluctuated between play-off contention and relegation risk, operating
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