Middle Eastern sponsors pervasive among Europe’s elite - Chinese companies absent
Getty Images | Emirates from Dubai is one of a number of Middle Eastern brands sponsoring European football. Pictured is Bernd Leno of Arsenal saves the ball from Solomon March of Brighton and Hove Albion during the Premier League match between Arsenal FC and Brighton & Hove Albion at Emirates Stadiumin May 2019.
The lack of large Chinese sponsors associated with major European football brands is down to an underdeveloped sponsorship industry in China.
Middle Eastern airlines are significant players.
29 May 2019 - 7:01 AM
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