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Masters thinking about changing broadcast cycle; Powerful agent blaming La Liga for financial decline; Chinese brands to play vital sponsorship role; Olsson sends warning about Champions League reform

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PA Images | Children from Anhui huaibei city kindergarten in China playing football. In a new report Nielsen Sport predicts that Chinese brands will lead the growth in the global sports sponsorsip market.

18 February 2021 - 9:00 AM

By Kasper Kronenberg, Editor-in-Chief, Off The Pitch

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