Thursday’s Most Important Stories: Masters thinking about changing broadcast cycle; Powerful agent blaming La Liga for financial decline; Chinese brands to play vital sponsorship role; Olsson sends warning about Champions League reform

18 February 2021

Photo: PA Images Children from Anhui huaibei city kindergarten in China playing football. In a new report Nielsen Sport predicts that Chinese brands will lead the growth in the global sports sponsorsip market.
Kasper Kronenberg

1. EPL considering longer broadcast cycle

EPL CEO Richard Masters says that the league is considering a move to longer overseas broadcast rights deals as part of an ongoing strategic review, but that it remains committed to a three year cycle for domestic TV deals.

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