Thursday’s Most Important Stories: Masters thinking about changing broadcast cycle; Powerful agent blaming La Liga for financial decline; Chinese brands to play vital sponsorship role; Olsson sends warning about Champions League reform

18 February 2021

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Photo: PA Images Children from Anhui huaibei city kindergarten in China playing football. In a new report Nielsen Sport predicts that Chinese brands will lead the growth in the global sports sponsorsip market.
Kasper Kronenberg kk@offthepitch.com

1. EPL considering longer broadcast cycle

EPL CEO Richard Masters says that the league is considering a move to longer overseas broadcast rights deals as part of an ongoing strategic review, but that it remains committed to a three year cycle for domestic TV deals.

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