Manchester United partner with global snack conglomerate

21 February 2020

MU
Photo: PA Images Under the agreement, the two organisations will create dual-branded products and support Cadbury’s ‘Donate Your Words’ campaign, a UK initiative aiming to highlight the issue of loneliness amongst the older generation.

The club have partnered with the American snack giant Mondelēz International, whose brands include Cadbury, Oreo, Toblerone, Milka and belVita.

United's commercial income has been at a standstill for the past three years.

Emil Gjerding Nielson nielson@offthepitch.com

Manchester United have partnered with the American snack giant Mondelēz International, whose brands include Cadbury, Oreo, Toblerone, Milka and belVita, as the club seeks to jump-start their stalling commercial income.

For the past three seasons, United's commercial income has stood at about the same level, from £275.5 million in 2016/17, to £275.8 million in 2017/18 and £275.1 million last year, coinciding with a slump in sporting performance.

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