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Manchester United partner with Alibaba

Richard Arnold

Getty Images | "We are proud of our passionate and loyal following around the world and our Chinese fans are a huge part of that," said Manchester United's group managing director, Richard Arnold about the partnership with Alibaba.

The Manchester club's partnership with the Chinese company will see their content presented to some 700 million users on Alibaba's social media platforms.

United content will be featured on a new channel dedicated to the club on Alibaba's YouTube-like video-streaming platform, Youku.

6 December 2019 - 11:25 AM

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