Manchester City partner with Chinese manufacturer of consumer appliances

8 January 2020

MCFC
Photo: Getty Images Manchester City's commercial revenue fell 2.8 per cent to £226.9 million due to a reduced number of concerts held at Etihad Stadium.

Chinese Midea, the worlds number one consumer appliances producer, has partnered with the club for the rest of the season.

The company will develop a digital campaign as part of the agreement.

Emil Gjerding Nielson nielson@offthepitch.com

Manchester City have agreed a partnership with consumer appliance manufacturer Midea for the remainder of the season. As part of the deal, the company will develop a digital campaign, among other things. 

"Aligning with organisations who share a similar philosophy and approach to innovation is important to us and we are excited to see this partnership come to life," said the chief operating officer at City, Omar Berrada. 

The company will also be present around City's Etihad Stadium on key matchdays through integrated branding and activations. 

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