Manchester City extend partnership with Nigerian soap brand

2 September 2019

City
Photo: Getty Images A senior vice president at City Football Group, City's parent company, says the club's fanbase in the country is "growing rapidly."

The brand Premier Cool, part of PZ Cussons, has released a range of personal care products branded with Manchester City in Nigeria, along with digital promotions to engage with fans.

A senior vice president at City Football Group, City's parent company, says the club's fanbase in the country is "growing rapidly."

Emil Gjerding Nielson nielson@offthepitch.com

Last season's Premier League champions, Manchester City, have announced an extension of their partnership with a Nigerian company as the club seek to capitalise on the country's growing market.

Premier Cool, part of the company PZ Cussons, has released a range of personal care products branded with Manchester City in Nigeria, along with digital and "on-pack" promotions aiming to engage with fans and customers in the country. 

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