Manchester City extend partnership with Nigerian soap brand
2 September 2019
The brand Premier Cool, part of PZ Cussons, has released a range of personal care products branded with Manchester City in Nigeria, along with digital promotions to engage with fans.
A senior vice president at City Football Group, City's parent company, says the club's fanbase in the country is "growing rapidly."
Last season's Premier League champions, Manchester City, have announced an extension of their partnership with a Nigerian company as the club seek to capitalise on the country's growing market.
Premier Cool, part of the company PZ Cussons, has released a range of personal care products branded with Manchester City in Nigeria, along with digital and "on-pack" promotions aiming to engage with fans and customers in the country.
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