Major boost to commercial income: Dortmund to have alternating shirt sponsors from next season

20 February 2020

Dortmund
Photo: PA Images The club's current shirt sponsor, Evonik, will continue to be on Dortmund's shirts for international cup competitions, while the company 1&1 will join as shirt sponsor for their Bundesliga matches.

Starting next season, and for the first time in the club's history, Dortmund will have both a domestic and an international shirt sponsor.

The club's current shirt sponsor, Evonik, will continue to be on Dortmund's shirts for international cup competitions, while the company 1&1 will join as shirt sponsor for their Bundesliga matches.

The two deals are reported to be worth double the value of Dortmund's current deal.

Emil Gjerding Nielson nielson@offthepitch.com

Dortmund will have two shirt sponsors from next season, alternating between domestic and international competitions - an innovative approach that will be a major boost to the club's commercial income.

Chemical company Evonik, the club's current shirt sponsor, will continue to be on Dortmund's shirts for international cup competitions, while web hosting company 1&1 will join as shirt sponsor for their Bundesliga matches.

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