Ligue 1's international development strategy: "The room for growth compared to our competitors is huge”
Alamy
The top-tier of French football is targeting international growth and increased revenues through a plan that includes digital and physical initiatives.
The league has four key territories, including China and the US, where it looks to differentiate itself from rival competitions, including the Premier League, LaLiga, Serie A and Bundesliga.
"It's trying to find a way to go from the 'nice to have' to the 'must have'," says Yoann Godin, director of international development at the LFP.
The "Messi effect" has seen an increase in social media following but Godin is conscious of placing too much emphasis on individual players.
14 December 2021 - 3:42 PM
It will make a good quiz question a few years from now: where was the Trophée des Champions, French football's Super Cup, played in 2021?
The teams involved were Ligue 1 champions Lille and cup holders Paris Saint-Germain but the answer is neither Lille nor Paris. Nor is it anywhere on French soil or even o
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