Liga Portugal CEO: Centralised TV rights aimed at narrowing 13-fold gap between top and median clubs
PR | André Amaral, chief executive of Liga Portugal, is overseeing the league’s transition to a centralised media rights sales model scheduled to launch in the 2028/29 season.
The Recap
Liga Portugal is preparing a centralised media rights system aimed at narrowing the large revenue gap between top and median clubs, CEO André Amaral says.
Data Insight
Under the existing structure, the highest-earning Portuguese club receives more than 13 times the broadcasting income of the median club, with Benfica, Porto and Sporting accounting for around 68 per cent of total media revenue.
Why It Matters
Liga Portugal aims to narrow that gap through a new distribution model combining equal shares with performance-related criteria.
The Perspective
Portugal joins the broader European trend towards collective rights sales, with only Greece and Cyprus still relying on individually negotiated broadcasting agreements.
11 March 2026 - 1:41 PM
Portuguese football is preparing for a fundamental shift in how its broadcasting rights are sold, with the country’s top two divisions set to move to a centralised model from the 2028/29 season.
Unlike most major European leagues, clubs in Primeira Liga currently negotiate their media rights individually. The system has allowed the country’s largest clubs, S.L. Benfica, FC Porto and Sporting CP, to secure significantly more lucrative agreemen
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