Leicester City sign deal with Asian betting company
17 September 2019
Leicester have announced a new partnership with Yabo Sports, an Asian betting company.
Yabo Sports has recently partnered with several other European clubs.
Leicester City have added Yabo Sports to their portfolio of partners.
Yabo Sports is one of the largest gaming and betting companies in Asia.
The deal between Leicester and Yabo Sports will see the company's branding displayed on the club's matchday advertising and interview backdrops.
"The moment we met Yabo Sports we were impressed by their enthusiasm and keenness to work with the football club," Harj Hir, Leicester City's head of partnerships, said in a statement.
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