Leicester City sign deal with Asian betting company

17 September 2019

Photo: Getty Images Jamie Vardy communicating with his teammates during Leicester City's recent match against Manchester United on Old Trafford. A game, which United won 1-0.

Leicester have announced a new partnership with Yabo Sports, an Asian betting company.

Yabo Sports has recently partnered with several other European clubs.

Jesper Elkjær Jensen jej@offthepitch.com

Leicester City have added Yabo Sports to their portfolio of partners.

Yabo Sports is one of the largest gaming and betting companies in Asia.

The deal between Leicester and Yabo Sports will see the company's branding displayed on the club's matchday advertising and interview backdrops.

"The moment we met Yabo Sports we were impressed by their enthusiasm and keenness to work with the football club," Harj Hir, Leicester City's head of partnerships, said in a statement.

Do you want to read this article?

Get instant access by signing up for a 7-day free trial

No credit card, no commitments and it will expire automatically.

You will receive a link that activates your trial in an email.