Legia Warsaw owner wants to grow an international brand but says European football must change

Dariusz Mioduski is a Harvard-educated lawyer who invested in Legia Warsaw in 2014 and took full control three years later.

Poland's most successful club recently completed a state-of-the-art training centre and plan to expand their brand internationally.

The club is working to create a formula to develop a "cool" club and increase the number of fans - and they don't have to be football fans.

"We have a difficult position," Mioduski says. "We have to win the championship but at the same time we have to develop and sell players."

He favours reforms to make European competitions more representative of the whole continent.