Interview: La Liga looks to Netflix for inspiration

5 September 2019

La Liga
Photo: Getty Images La Liga, with various initiatives already underway, is taking exciting steps towards finding the broadcasting business model of the future.

Interview with global communications director from La Liga, who used to be vice president at Netflix.

"In terms of catching the Premier League, it's an uphill battle, but we are on our way," says Joris Evers from La Liga, commenting on the league's broadcasting initiatives. 

La Liga is re-thinking the whole concept of traditional TV. Many new initiatives are on their way in order to give a major boost to the fans watching and wishing they were present at the stadium.

Svend Bertil Frandsen bertil@offthepitch.com

La Liga, with various initiatives already underway, is taking exciting steps towards finding the broadcasting business model of the future.

Meeting with the former Netflix VP and head of communications, Joris Evers, who is the current global communications director of La Liga, offthepitch.com asks him about the audio-visual initiatives La Liga are pursuing in order to improve their user experience, and how he sees technology revolutionising the way fans will be watching football from home in the future.

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