Juventus' digital resurgence shines through turmoil: Diversifying revenue streams for future stability

The digital team at Juventus is diligently working to create new and more stable revenue streams to offset other revenue pillars facing pressure. Under their “Juventus Creator Lab,” they recently launched several partnerships and a new online platform.

“The sports industry hasn’t been keeping pace with the rapidly evolving international media trends. The Juventus Creator Lab allows us to be a true sports media brand,” says Mike Armstrong, Chief Marketing & Communications Officer at Juventus.

Why it matters: Juventus are one of the biggest clubs in the world. Over the past few years, the club has maintained a low profile due to challenges both on and off the pitch. On the digital front, however, it appears they are back at the top.

The perspective: Players come and go, so how does a club safeguard its digital revenues if it loses key playing assets? Well, it's all about building a content machine that's less dependent on individual names.