Italian-American co-owner is doing like Leeds, Spurs, City and Juventus – but he is doing it with an Italian fourth-tier club

Italian-American Matt Rizzetta and co-owner Halley Holding, a Swiss based hedge fund, are targeting no less than three promotions for their Italian Serie D club, Campobasso.

The commercial strategy differs significantly compared to most other clubs from lower leagues.

Campobasso have teamed up with Italian Football TV (IFTV) who has a significant English-speaking audience.

The club are working on their own non-fiction tv-series called “Underdogs”. “It’s really to leverage the club as a platform to create a message that unifies people, especially in the time of division, suffering and pain,” says the owner.