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Interview with OneFootball CEO: “Our ambition to build the biggest football ecosystem hasn’t changed”

One Football

Alamy

The German entrepreneur’s vision for OneFootball is unwavering as the world’s largest football media platform adds more partners and content.

New products such as digital collectables and experiences aim to attract young mobile-first football fans.

Why it matters: From OTT rights to offering NFTs and daily fantasy sports, OneFootball is expanding its offerings to fans and making football more accessible.

The perspective: The evolution of OneFootball offers insights on opportunities to monetise the decentralised and democratised internet world of Web 3.

17 August 2022 - 12:35 PM

By Mark Bisson

There’s no shortage of energy, ideas and ambition at OneFootball, as a conversation with CEO and founder Lucas von Cranach reveals.

“I would love to have 50 percent of all football fans globally on OneFootball and commercially being in the position to give them the best, most accessible and fair price point for being a fan of their club, national team or player,”

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