Interview: The Olympique Lyon-strategy behind the purchase of a US women's team
24 November 2020
The owner of Olympique Lyon's men's and women's teams took over US women's team Reign FC late last year.
The listed OL Groupe want the "two best women's teams in the world, one in the US and one in Europe," says OL Reign COO Vincent Berthillot.
Raising awareness of the Olympique Lyon brand in the US is part of the group's international strategy.
TV audiences for the US National Women’s Soccer League grew 500 per cent from last year and Berthillot predicts future growth in sponsorship, ticketing and broadcasting revenue.
It is hard to argue with Vincent Berthillot when he says Olympique Lyon is the best women's football team in Europe.
In August, the club secured a fifth successive Champions League title, the club's seventh overall. They have also won the French title for 14 consecutive seasons.
Now OL Groupe, the listed parent company that includes the Lyon men's and women's teams, wants to replicate the team's success in arguably the world's biggest market for women's football.
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