Interview: Huw Jenkins eyes new EFL challenge after steering Swansea's golden era
IMAGO | Former Swansea Chairman Huw Jenkins in the stands of the Liberty Stadium .
A club rising from the precipice of non-league to the heights of the Premier League and Europe is a known success story, often associated with Brighton. However, Swansea City had a similar journey.
Huw Jenkins, the then-chairman, was crucial to Swansea's success, overseeing various milestones from 2002 onward. In an exclusive interview he reflects on the ingredients of the club’s success.
Why it matters: A new cadre of investor-owners often have ambitious data driven plans, but Jenkins argues there are merits in a more basic approach: a tight-knit management team, strict cost control and strong local identity.
The perspective: Four years after leaving Swansea, Jenkins is on the verge of a return to football with Newport County. Can he replicate The Swans’ success?
11 October 2023 - 3:30 PM
It has been told so many times that the story has at once become ubiquitous and a prototype for every aspirant club owner.
It is of the “model” club that rose from being within a game of dropping out of the English Football League to the Premier League and then Europe. That built a new stadium and training ground, while launching the careers of a succession of high profile managers. An institution that grew its business according to “strategies”
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