Interview: The architect behind LaLiga's global expansion bids farewell
IMAGO | Oscar Mayo
After six transformative years, Oscar Mayo leaves LaLiga, having spearheaded major international ventures and doubled commercial revenues, to join Atletico Madrid as the new general director of operations.
In an exclusive interview with Off The Pitch Mayo offers a behind-the-scenes look at some of the biggest deals in sports, including LaLiga's joint ventures and the €2 billion CVC investment.
Why it matters: Still only 34, Mayo has been a key executive at LaLiga over recent years, and now takes a significant role at one of Europe’s biggest clubs.
The perspective: Mayo says that the CVC deal was a tough negotiation as much for the opposition posed by Real Madrid as it was with the private equity company.
29 December 2023 - 5:12 PM
For a man notoriously difficult to please, the early morning message from the LaLiga president Javier Tebas is as fulsome in its praise as he’s ever likely to offer.
“Over the last seven years,” he wrote at 5.31am on a windy December morning. “Oscar has positioned himself as a high value profile for LaLiga, not only because of his commitment to the organization and its clubs, but also for the brilliant development of high-value projects that have laid the foundations for the sports
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