Interview with AC Monza's sporting director: "Suddenly everyone started calling us - players, agents, the media and, of course, it became much easier to attract new sponsors"

3 September 2020

Photo: PR AC Monza rose to the attention of most football experts in September 2018 when the former Italian prime minister, Silvio Berlusconi, then believed to be destined for a disgraced retirement, completed the takeover of AC Monza through Fininvest - the holding company for his $5 billion media empire.

Filippo Antonelli, sporting director at Berlusconi-owned AC Monza, reveals what the new owner and leadership team have brought to the club. And it is not just cash.

Obviously, money is a crucial factor, but according to Antonelli, it is something else that is driving all the major changes at the club.

Keeping up with 76-year-old Adriano Galliani, the former CEO of AC Milan and current chairman of AC Monza, takes a lot of energy, explains the sporting director.

The AC Monza squad underwent a complete overhaul in January 2020 with no fewer than 32 deals being completed in which 13 players left the club and 19 arrived.

Heavy investments have allowed the club to refurbish training facilities, redevelop the stadium, and modernise the general setup of the club.

Svend Bertil Frandsen

Ask anybody in the world if they are familiar with Monza, and most people will immediately say Formula One. Ask anybody outside Italy if they are familiar with AC Monza, and most of them will be left scratching their heads for answers. While AC Monza have been lost in obscurity in the Italian Serie C for 17 years, the Formula One track has been the most prominent attraction in the Brianza region by far.

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