HSV backs data-driven ambition with Off The Pitch partnership

Off The Pitch and Hamburger SV have signed a partnership agreement anchored around financial analytics tools to support the club's transfer strategy.

The agreement underscores a focused and ambitious direction for the Bundesliga side, which aims to further strengthen its processes and overall use of data in strategic planning.

"Off The Pitch provides critical business data that will significantly support our daily work. We are committed to further professionalising the entire club and ensuring our approach is consistently grounded in facts," says Michael Scharold, Director of Business Development at HSV.

"Building a truly data-driven culture takes time. The insights from Off The Pitch help create transparency around complex topics and keep internal discussions focused. They form an important part of the data foundation that supports well-informed decision-making across the club," he says.

Build a top club

Off The Pitch has a strong relationship with HSV and has never doubted that the club would return to the top flight, given their financial discipline and long-term outlook.

"We are proud they have chosen to commit even further to working with us. We believe the management team have the mentality, knowledge and grit to build a genuine top club, and we are delighted to partner with them," says Mads Meisner Christensen, CEO of Off The Pitch.