16 August 2021 - 3:17 PM
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Alamy | West Ham fans waiting before the kick-off in December 2020. Like so many other clubs West Ham had to find new solutions to satisfy their sponsors under the Covid-19 restrictions.
How thinking differently helped West Ham grow partnership revenues in the pandemic
- The London club recorded record partnerships revenue during a pandemic-interrupted 2020/21 season.
- Commercial director Nathan Thompson says the pandemic provided an opportunity to take a step back and find new and innovative ways of working with sponsors.
- This creative approach has helped retain current partners and attract new business while sparking ideas for future virtual activations.
- This article is part of a series of interviews with football executives asking what they learnt from the Covid-19 pandemic.
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