How sponsorships in football will change due to coronavirus: "six to 12 months of pain" before returning to a degree of normality, but some remain less optimistic

There was a 45 per cent decrease in the volume of sponsorship deals in the first quarter of 2020.

Offthepitch.com has spoken to two leading sponsorship experts who believe it will be difficult for rights holders to command prices reaching the level prior to the coronavirus pandemic.

Clubs could commit to lower-value commercial partnerships in order to help with immediate cashflow issues.