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From hidden gems to costly flops: The true value of the 2024 summer forward signings

IMAGO

IMAGO | Romelu Lukaku and Mateo Retugui were both signed for more than €20 million last summer. But how do their contributions compare to their price tag?

When clubs spend big on forwards expected to make an impact, their success is often judged by goals and assists.

In this analysis, we assess the value for money of all forwards and wingers signed by clubs in the top five leagues during the 2024 summer transfer window.

Why it matters: Forwards are typically the most expensive targets in the transfer market.

The perspective: Identifying hidden, low-cost gems in the market can help clubs move towards a more financially sustainable model.

25 February 2025 - 4:22 PM

Forwards remain the most expensive position in the transfer market, and as another window has closed, we recall names like Marcus Rashford, Mathys Tel, João Félix, Omar Marmoush, and Jhon Durán.

But what about the forwards who were permanently signed during the summer window 2024? How have they performed so far—and has there been value for money this season?

In this analysis, we assess the performances of forwa

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