Hertha Berlin's Arne Friedrich: "In times of crisis, ask what not why"

Friedrich, a former Germany international, is sporting director of Bundesliga club Hertha Berlin.

He believes leaders should focus on facts when making decisions in high-pressure moments and be consistent to earn the support of the wider organisation.

The lessons learnt during the Covid-19 pandemic are helping to develop a new philosophy and working culture as part of a strategy project.

This article is part of a series of interviews with football executives asking what they learnt from the Covid-19 pandemic.