Hertha Berlin's Arne Friedrich: "In times of crisis, ask what not why"
13 August 2021
Friedrich, a former Germany international, is sporting director of Bundesliga club Hertha Berlin.
He believes leaders should focus on facts when making decisions in high-pressure moments and be consistent to earn the support of the wider organisation.
The lessons learnt during the Covid-19 pandemic are helping to develop a new philosophy and working culture as part of a strategy project.
This article is part of a series of interviews with football executives asking what they learnt from the Covid-19 pandemic.
Arne Friedrich knows how to prepare for big moments.
Over the course of 82 caps, the former Germany international played on some of football's biggest stages. He handled the pressure of sold-out stadiums and TV audiences of millions. He represented his country at two European Championships and two World Cups.
But the Covid-19 pandemic was something for which no one was prepared.
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