Stadium of the Week: Head-to-head Craven Cottage vs Cardiff City Stadium
29 July 2020
With the 7th edition of Stadium of the Week we look at one of the hotly contested battles for promotion into the Premier League between Fulham and Cardiff City. Their stadiums rank 70th and 58th respectively.
Both stadiums have a very similar capacity, however, the newer Cardiff City Stadium has a 360 degree lower tier. This shape is able to maximise the pitch sound generated by the fans and hence increase the impact on the field.
Craven Cottage scores relatively well in the experience category. Part of this is due to the visual differentiation of the stands which, alongside the clubs history, makes it a very unique stadium to visit. Visual differentiation has been shown to increase the influence a team’s home advantage - something the new stand at Craven Cottage will help to maximise.
If either team were to enjoy the success of promotion from the playoffs and the vast financial income associated with it, then enhancements in technology and innovation, as well as capacity, would help to increase their stadiums revenue score as well as overall performance and VPR rating.