Friday briefing: Milan and Inter agree €650 million naming rights deal for new San Siro

AC Milan and Inter Milan have reached a €650 million agreement with Italian insurer Generali for the naming rights to their planned new stadium, according to Calcio e Finanza. The contract will run for 25 years.

The reported terms would provide an average of €26 million a year for the shared venue, which is due to replace the existing Giuseppe Meazza stadium.

Naming rights are part of the clubs’ plans to increase stadium income alongside hospitality, events and other sponsorship