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Friday briefing: Manchester City and Superdry reach settlement over trademark dispute

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17 January 2025 - 4:30 AM

Manchester City have reached a settlement with Superdry over the fashion retailer’s claims that a sponsorship deal the club reached with Japanese brewer Asahi’s Super Dry beer brand infringed its trademark rights.

A trial at the High Court in London had been scheduled to begin on Tuesday, but according to Superdry and Asahi the case was discontinued after the parties reached a deal to drop the proceedings. Terms of the settlement were not disclosed.

Superdry filed its legal clai

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