Former giants HSV could be forced to adopt new strategy as big investors line up to abandon sinking ship

Missing out on promotion to the Bundesliga for the second season running has left HSV in financial dire straits.

Club patron Klaus-Michael Kühne, who owns 20 per cent of the shares as well as stadium rights, is threatening to cut off his financial support. But the threat could just be part of a political power struggle.

 HSV are about to lose €20 million on a TV deal through failure to reach the Bundesliga - big sponsor Emirates is also rumoured to want out of its contract.

Poor investments, lack of leadership and the neglect of strategy have turned HSV from Champions League contenders into a 2. Bundesliga outfit.