Florentino Pérez: Bernabeu redevelopment to increase revenue by €150 million a year

9 April 2019

Florentino Perez
Photo: Getty Images real madrid president signing a jersey at Santiago Bernabeu. The redevelopment of the stadium will have a significant impact on match day income.

Real Madrid president says Bernabeu will be “the best stadium in the world”

Real Madrid will be able to continue to play at their home ground while the work is being carried out.

Nikolaj Babis Nielsen contact@offthepitch.com

Real Madrid president Florentino Pérez spoke to local reporters recently about the refurbishment of the Santiago Bernabeu, saying the redevelopment should create new revenue streams to allow Real Madrid “to remain competitive in an increasingly difficult international football setting”.

Pérez is hoping that the redevelopment can generate €150 million a year in additional revenue. In their latest accounts for 2017/18, Real Madrid posted revenue of €750 million, meaning that the increase of €150 million in additional revenue a year will amount to an increase of 20 per cent.

Stadium operating income was close to €150 million in the 2017/2018 season, so the redevelopment of the Bernabeu would double stadium income.

According to soccerex.com, Pérez also unveiled computerised images of the redevelopment.

360-degree video scoreboard

Back in February, it was reported that the club had secured a €575 million loan for the redevelopment from U.S. banks JP Morgan and Merrill Lynch, which is to be financed over a period of 30 years, with a maximum interest rate of 2.5 per cent, amounting to an annual repayment of €25 million.

One of the plans for the redevelopment involves a €100 million total digitalisation of the Bernabeu Stadium, including free Wi-Fi access, a 360-degree video scoreboard and the latest advances in digital technology including the application of audiovisual media in various parts of the stadium.

The stadium capacity will be the same at 81,000, and Real Madrid will be able to continue to play at their home ground while the work is being carried out.