Experts predict revenue slump for European football

30 December 2019

Photo: Getty Images Television reporters and pundits from different tv stations report pitchside ahead the Premier League match between Manchester United and Liverpool at Old Trafford.

Pay TV subscriptions down across Europe. Premier League clubs should be able to survive - but many clubs in Italy, France and Spain will suffer.

Telcos have failed to capitalise on football as large-scale subscription driver. Tech giants unlikely to compensate.

Falling revenue at the top of European football creates risk of more club insolvencies.

Experts call for an easing of the post-insolvency process, which can protect clubs, fans and players, rather than failed owners.

Henrik Lønne

Last time the Premier League auctioned its domestic broadcast rights in 2018, the revenue decreased by ten per cent. According to a report from Enders Analysis, this was the first sign that European football has reached peak football revenue and must look to restructure rules of the European game in order to avoid collapsing clubs.

Talking to François Godard and James Barford, two of the report's authors, has learnt that based on their research, they expect that broadcast revenue will at best stagnate across Europe.

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