Everton compete against video games with family-friendly strategy

7 August 2019

Everton
Photo: Getty Images Everton have the highest level of under-18 attendance in Premier League. The club says pricing matter, but is far from enough when competing against digital entertainment.

Everton have the highest level of under-18 attendance in Premier League.

Pricing matters, but is far from enough, says head of engagement at Everton.

But Everton are failing to keep up their matchday revenue at Goodison Park on a large scale.

Henrik Lønne loenne@offthepitch.com

In March, Liverpool’s CEO, Peter Moore, said that the video game Fortnite was as big a competitor as other football clubs for the attention of young people. 

On the blue side of Liverpool, Everton FC’s head of communications and engagement, Scott McLeod, echoes the sentiment, but has also defined how they are going up against the challenge: 

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