6 January 2022 - 7:08 PM



Enter the Dragan: The Serbian mogul who joins the EPL’s billionaire’s club

  • Dragan Šolak, partnering with Danish investors, Rasmus Ankersen and Henrik Kraft, has bought Southampton in a deal that values the club at around £240 million.
  • The 57-year-old Serb’s United Group is the largest media and telecoms company in South East Europe with a 2019 enterprise value of €2.6 billion.
  • New ownership group promises both multiclub ownership and continuity for one of England’s best run clubs.
  • The Serbian Government are very critical towards Šolak, the richest man in Serbia, who owns various independent media outlets in the country.

The last time a Serbian businessman took over a south coast English club, the results were dramatic, but the legacy mixed. 

In May 1999 Milan Mandarić, a Serb-American businessman who had previously owned NASL franchises and OGC Nice, bought Portsmouth. Promoted to the Premier League as First Division champions in 2003, they established themselves in the world’s richest league for nearly a decade. 

Mandarić sold up in 2006, with the foundations of the 2008 FA Cup

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