7 March 2024 - 3:39 PM


The European Club Association’s (ECA) head of women’s football, Claire Bloomfield.

ECA Women’s Football Chief: “Women's football is a train which is moving at incredible speeds. Anybody who's not on it already better jump on it fast”

  • European Club Association’s women’s football strategy, led by Claire Bloomfield, aims to propel women's club football into a new era, leveraging expanded UEFA competitions to offer clubs more opportunities and drive the sport’s growth.
  • In an exclusive interview, Bloomfield speaks of the huge changes she has witnessed and echoes the urgency for clubs and stakeholders to engage with women’s football or risk missing out on its burgeoning success.
  • Why it matters: Next year an expanded Women’s UEFA Champions League format kicks off along with the creation of a second women’s club competition. To mark International Women’s Week, Off The Pitch is running a series of features on female leaders.
  • The perspective: While the expansions and strategic initiatives are promising, they also underscore the ongoing challenges and the need for continued innovation and investment to fully realise the commercial and competitive potential of women’s football

The European Club Association’s (ECA) head of women’s football tells Off The Pitch that next year’s expansion of UEFA women’s club competitions will improve domestic competitive balance, provide an “incentive to invest” in the women’s game and give clubs an “opportunity …to export their brands, their club and their women's team across Europe.”

Last December UEFA approved an expanded Women’s Champions

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