"Don’t worry, we won’t be relegated" – the story of Robert Platek's unsuccessful stint in Danish football
IMAGO | Soenderjyske fans in the away section during a 3F Superliga match against Broendby IF.
One year ago, Spezia owner Robert Platek relinquished his ownership of Danish club Soenderjyske. His venture in Denmark lasted less than two years, resulting in the club's relegation and financial strain.
Platek faced a series of challenges in Denmark, including inadequate due diligence, unsuccessful appointments of key executives, and a complete lack of understanding of the local culture both on and off the pitch.
Why it matters: American businessman Robert Platek's ownership of several smaller European football clubs offers valuable lessons. Building a strong connection with local stakeholders is paramount; without it, an uphill battle ensues.
The perspective: Robert Platek's journey as a football club owner has been a mix of experiences. While Spezia was relegated to Serie B last season, Soenderjyske faced relegation the previous year. However, Casa Pia in Portugal are performing well.
14 August 2023 - 3:15 PM
On September 22, 2020, American financier Robert Platek's acquisition of Soenderjyske was announced. The press release detailed lengthy and respectful negotiations between Platek's family and the previous owners, Soenderjyske Elitesport, which managed handball and hockey teams alongside the football club.
Claus Guldager, then chairman of Soenderjyske Elitesport, stated in the press release that he saw a cultural alignment between the parties and was proud to hand over the reins
Get smarter in minutes. Straight to your inbox
21-day free trial
Activate instantly with the link we’ll send you.
