Data application in football is increasingly a game for the rich
4 June 2019
Liverpool FC have invested heavily in data analytics.
Context is essential to understand how data can contribute. Way too many clubs use data the wrong way.
FC Barcelona are using data a lot. They have a different approach to Messi’s performances due to the use of that data.
Manchester United are an example of a club who failed in creating the right culture to allow data to move the club forward.
It is not about the amount of data; it is all about how you as a club implement the use of data in your overall strategy. And those who do it best are already part of the global elite, while many clubs lack the understanding of how to use data.
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