IMAGO

25 July 2024 - 8:55 AM

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IMAGO | Brøndby IF players walkes on the pitch for the last game of the season on 26th may 2024

"Competing for titles and playing European football": Brøndby IF's strategic overhaul with new owners

  • Brøndby IF embarks on a transformative era with the backing of Global Football Holdings, aiming for sustained success in Danish and European football.
  • Despite narrowly missing out on the championship, director of football, Carsten V. Jensen states, "It can't be such that whether you finish first, second, or third has a huge impact on the new season in a long-term commitment."
  • Why it matters: Improved financial backing provides Brøndby with the ability to retain key players without the immediate pressure to sell.
  • The perspective: Fan concerns about multi-club ownership highlight the delicate balance between financial growth and maintaining the club's identity and autonomy.

Changes in ownership can significantly alter a football club's trajectory, impacting financial stability and strategic planning. 

For Brøndby IF, one of Denmark's most storied clubs, the arrival of new owners a year and a half ago marked the start of a transformative era. With 11 Danish championships but only one title in the last 18 years, Brøndby have faced both triumphs and challenges.

The recent owners

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