Column: Don't waste the crisis - is your strategy ready for a thorough review?
PA Images | "Football clubs need to take control of their own strategy and stick to it, regardless of who is appointed manager. The recruitment of a manager should be driven by the club's vision, strategy, style of play, recruitment strategy, etc. It should be about finding the right person to fulfil this vision. Not changing it." Mads Davidsen, owner at Optima Football, strategic advisor, professional football coach & director, urges clubs to take a close look at their strategic approach.
Rick Parry from the EFL encouraged clubs to use the current coronavirus crisis to take a look at their business model. Mads Davidsen agrees - and presents a model capable of revealing weaknesses in a club's chosen strategy.
Mads Davidsen was assistant coach and head of recruitment to Sven-Göran Eriksson when he was at Guangzhou R&F. He also worked as technical director at Shanghai SIPG FC - who won the title with a squad of mainly homegrown players.
The big problem in most clubs is the excessive power of the manager/head coach. When they leave a club, and they do that very often, the whole strategy has to change - a well-known scenario which is extremely expensive.
However, there is another model to pursue, one in which the club take back the power and work together to build long-term success on and off the pitch.
3 April 2020 - 5:08 PM
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