Column: The Corona-virus taught clubs that fans are ready to consume new types of content

Dugout Chief Commercial Advisor Jamie Wilson has learned a lot about diversification of fans during the Covid-19 lockdown. It opens up huge possibilities for clubs.

Even though we are back to LIVE sports clubs should take a close look at the consumer-data from the lock-down period which will provide valuable insights on what fans want.

The most watched video from the lockdown period was a series of goals from the Arabian Gulf League.

‘At-home’ content from players offered a never-before-seen glimpse into players lives – and the fans loved it. And the trend towards short-format, bitesize clips continues with younger fans demanding this type of content.