Column: Buying a professional football team? Ten lessons learned: #3 - Match-to-match planning will kill you - develop a vision and long-term objectives

16 July 2020

Sunderland
Photo: PA Images "From what I have experienced in football, without a plan in place, any attempt to execute a vision is doomed to be chaotic. The next match day will always take priority."

Alexander Janssen was involved on the ownership side of two clubs, one in Belgium and the other in Spain, where he learned that the football industry is not only extremely competitive but very different to the business environment that he used to work in.

As a successful consultant with deep knowledge of turnarounds, he inexplicably experienced a sudden disregard of the discipline and long-term mindset that normally characterised his every move.

Janssen has written ten columns about the insights he gained from being involved with those two clubs. This is the third.

In this column the Dutchman argues that an owner must develop - and share - a long-term vision functioning as an anchor for the hectic operations of a football club.

Alexander Janssen, Sports Investor contact@offthepitch.com

A football season is hectic. You operate from match day to match day. There is no time to sit back, rethink and/or meticulously carry out root-cause analyses to subsequently correct mistakes. As such, a clear vision and strategic plan will provide guidance to employees and other stakeholders as they carry out their day-to-day jobs. 

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