Club owner confident that his third tier Italian football streaming service can attract global viewership

27 September 2021

Photo: Alamy Ascoli-fans cheering on their team prior to kick-off. One of the clubs' owners recently entered into streaming territory.

Matt Rizzetta, owner of two Italian clubs, enters into streaming territory for the first time through his company North Sixth Group.

In a partnership with 196 Sports, the company behind a new video streaming platform, they want to target Serie C-fans all over the world.

North Sixth Group, owner of Serie C side Campobasso and Ascoli from Serie B, is strategizing for further rights acquisitions following this agreement.

They “…will also target the grass roots level, going directly to the expat communities themselves through trade publications and online fan forums."

Shahnaz Mahmud

North Sixth Group recently experienced one of those magical moments in business: where serendipity leads you to likeminded people and a deal gets made over good food and wine in just one night. 

That’s the abridged version of an important deal that now gives North Sixth Group an entry into global media rights. The firm, which is the family office holding company for American entrepreneur Matt Rizzetta, owns a minority stake in the Italian association football club SS Campobasso that plays in Lega Pro, aka Serie C, and also co-owner of Serie B-team Ascoli Calcio 1898.

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