Chelsea's new shirt deal shows sponsors are re-evaluating their potential ROI in football
PA Images | Chelsea's new shirt sponsorship with Three (3) has been reported to be worth the same as their previous deal with Yokohama: £40 million a year, an indicator that sponsors are re-evaluating the relative value of their sponsorships.
Sponsors are becoming more critical of their investments, likely changing how deals will be struck in the future.
Liverpool's kit deal with Nike, where compensation is based on results, exemplifies what is expected in the future.
Manchester United's next shirt sponsor will be an indicator of the strength of the market.
2 February 2020 - 11:14 AM
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