Chelsea replace shirt sponsor Yokohama with Three
Getty Images | Chelsea and Yokohama discussed extending the deal, but with the company's current contract estimated to cost it £40 million a year and the club presumably pushing for an increase, negotiations were unsuccessful - but not entirely fruitless.
With negotiations to extend the current deal ending unsuccessfully, Yokohama will nevertheless remain a sponsor of Chelsea, though in a lesser capacity.
The club's new deal with Three will run for three years.
24 January 2020 - 3:21 PM
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