Chelsea replace shirt sponsor Yokohama with Three

24 January 2020

Chelsea
Photo: Getty Images Chelsea and Yokohama discussed extending the deal, but with the company's current contract estimated to cost it £40 million a year and the club presumably pushing for an increase, negotiations were unsuccessful - but not entirely fruitless.

With negotiations to extend the current deal ending unsuccessfully, Yokohama will nevertheless remain a sponsor of Chelsea, though in a lesser capacity.

The club's new deal with Three will run for three years.

Emil Gjerding Nielson nielson@offthepitch.com

Global telecommunications brand Three (3) will replace Yokohama Tyres as Chelsea's shirt sponsor starting next season - when the Japanese company's contract with the club runs out. 

Chelsea and Yokohama discussed extending the deal, but with the company's current contract estimated to cost it £40 million a year and the club presumably pushing for an increase, negotiations were unsuccessful - but not entirely fruitless.

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