Celtic and Adidas sign biggest kit sponsorship in the history of Scottish sport

16 March 2020

Celtic
Photo: PA Images Beginning 1st July and replacing New Balance, the deal will see the German company produce first-team kits, training wear and all supporter replica kits.

The club have agreed a five-year partnership with Adidas, covering both the men's and the women's squads.

According to Celtic, the deal is the biggest ever kit sponsorship in Scottish sport.

Emil Gjerding Nielson nielson@offthepitch.com

Celtic have agreed a five-year kit deal with Adidas, covering both the men's and the women's teams, in what the club describe as the biggest ever kit deal in the history of Scottish sport.

The club, well on their way to securing their ninth consecutive league title, are by far the biggest club in the country. Celtic had a turnover of £83.4 million last season and commercial income of £18.1 million. In comparison, Rangers had a turnover of £53.2 million and commercial income of £6.8 million.

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