Back to overview

Canaries capitalise on Pukki to mine new revenue streams in Finland

PA Images | Teemu Pukki, the leading goalscorer at Norwich City, celebrating another goal for his National side Finland. Norwich are approaching the Scandinavian market and did build a marketing campaign around Finland’s Euro 2020 qualification which helped shift thousands of euros of Norwich merchandise.

City’s commercial head speaks about success of partnerships in Finland, now the club's second largest retail market outside the UK.

Norwich believe they are setting the benchmark for how a small Premier League club can drive revenues through partnerships in Scandinavia.

Marketing campaign around Finland’s Euro 2020 qualification helped shift thousands of euros of merchandise.

5 March 2020 - 8:27 PM

By Mark Bisson

Do you want to read this article?

Get smarter in minutes. Straight to your inbox
21-day free trial

No credit card required. No strings attached. Your access ends automatically, so there’s nothing to cancel.

Activate instantly with the link we’ll send you.