Can a football club tap into thriving tourism and boost matchday revenue? RCD Mallorca are working on it
PR | Andy Kohlberg has been co-owner of RCD Mallorca since 2016 and the majority shareholder and president of the club since 2023.
In an interview with Off The Pitch, club president and majority shareholder Andy Kohlberg shares his vision for transforming RCD Mallorca into a global football brand.
The club are working to leverage the island’s status as a world-famous tourist destination to expand their international reach and make the stadium a place for fans and visitors beyond matchdays. “We’re trying to make it a hub that’s used daily".
Why it matters: By enhancing the matchday experience and tapping into Mallorca’s massive tourism industry, the club are trying to create new revenue streams and strengthen their local and global presence.
The perspective: Kohlberg, a former professional tennis player, explains how Mallorca’s strategy is designed to set them apart from other Spanish clubs - and why their unique location gives them a competitive edge.
5 March 2025 - 7:35 PM
RCD Mallorca, the club based on the popular holiday island, are currently competing in their fourth consecutive season in the Spanish topflight, marking a period of stability and growth for the club.
With millions of international tourists visiting the island each year, RCD Mallorca are striving to establish themselves as more than just a football club. Leveraging the worldwide recognition of the island’s name, they aim to capitalise on
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