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Bundesliga in co-operation with Amazon: "The way we tell stories is evolving"

Bundesliga

PA Images | Using artificial intelligence and machine learning technology created by AWS, a subsidiary of Amazon, the DFL wants to deliver match information like statistics and probabilities down to an individual level - each detail carefully selected to match each viewer's personal preferences. 

The German Football League's co-operation with Amazon is a further sign football leagues are working to set themselves apart to gain an edge over competitors.

The co-operation aims to give each individual viewer exactly what he or she wants using artificial intelligence and machine learning.

By creating confederation-wide technology standards, the overall competitiveness of the league increases.

26 February 2020 - 1:10 PM

By Emil Gjerding Nielson

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