Interview: Budweiser think Premier League is the perfect brand for "high energy, premium celebratory occasions"
2 October 2019
Partnerships with the Premier League and La Liga allow for more consistent engagement with fans.
Reach of Premier League partnership is global. The sponsorship allows Budweiser to reach consumers in key international markets year-round, including China, the UK, South Africa, India, Chile and Nigeria.
Budweiser intends to build on existing legacy within the world of sport.
Ahead of the 2019/20 season, Budweiser could announce that the well-known American beer brand would become the official beer of not just the Premier League, but also La Liga Santander.
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