Back to overview

Budweiser think Premier League is the perfect brand for "high energy, premium celebratory occasions"

Getty Images | Ahead of the 2019/20 season, Budweiser could announce that the well-known American beer brand would become the official beer of the Premier League. Pictured is a fan carrying a four tray full of Budweiser beer during the 2018 FIFA World Cup in Russia.

Partnerships with the Premier League and La Liga allow for more consistent engagement with fans.

Reach of Premier League partnership is global. The sponsorship allows Budweiser to reach consumers in key international markets year-round, including China, the UK, South Africa, India, Chile and Nigeria.

Budweiser intends to build on existing legacy within the world of sport.

2 October 2019 - 2:29 PM

By Henrik Lønne

Do you want to read this article?

Get smarter in minutes. Straight to your inbox
21-day free trial

No credit card required. No strings attached. Your access ends automatically, so there’s nothing to cancel.

Activate instantly with the link we’ll send you.