Interview: Budweiser think Premier League is the perfect brand for "high energy, premium celebratory occasions"

2 October 2019

budweiser
Photo: Getty Images Ahead of the 2019/20 season, Budweiser could announce that the well-known American beer brand would become the official beer of the Premier League. Pictured is a fan carrying a four tray full of Budweiser beer during the 2018 FIFA World Cup in Russia.

Partnerships with the Premier League and La Liga allow for more consistent engagement with fans.

Reach of Premier League partnership is global. The sponsorship allows Budweiser to reach consumers in key international markets year-round, including China, the UK, South Africa, India, Chile and Nigeria.

Budweiser intends to build on existing legacy within the world of sport.

Henrik Lønne loenne@offthepitch.com

Ahead of the 2019/20 season, Budweiser could announce that the well-known American beer brand would become the official beer of not just the Premier League, but also La Liga Santander.

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