Brighton commercial deals underpin top-ten ambitions
22 October 2019
New shirt and stadium deal with American Express reportedly worth over £100 million.
Set to be one of the longest running sponsorships in British football history.
Value of the deal boosts vision to become established as a top-ten club.
Renegotiated deal with Nike increases in value every year, while current away shirt set to be most popular ever.
Brighton & Hove Albion's huge new stadium naming rights and shirt sponsorship deal with American Express has been designed to boost the club's ambitions to become a top-ten club.
Neither Brighton nor American Express have confirmed the value of the deal, but industry sources believe the deal is worth more than £100 million over 12 years - the equivalent of at least £8.5 million per year.
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