Brentford in the market with naming rights for new stadium

8 October 2019

brentford
Photo: Getty Images Brentford are counting down their last games on Griffin Park. This season will be the club's final at the ground before moving to a new 17,250-capacity stadium.

Ahead of their 2020 stadium move, Brentford are in the market with naming rights for their new home ground.

According to Brentford CEO Jon Varney, the club are having "meaningful conversations" with several local organisations.

Jesper Elkjær Jensen jej@offthepitch.com

According to Brentford CEO Jon Varney, the key to the club's success in the coming years will be around their new stadium, which will be driving revenues from naming rights, pouring rights and their founding partner rights.

"We are in market with stadium naming rights and already having meaningful conversations with a lot of organisations in and around the Brentford area," Varney said in the September episode of Round-Up - the first installment of a new video series in which the chief executive gives a monthly update on Brentford's off-field activity.

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